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Matt Jarosy
How Stress Affects Your Magnesium Levels

How Stress Affects Your Magnesium Levels

One of the questions we get asked is do we neeed more magnesium if we’re stressed? To answer that question, we have to consider how stress works. Stress has a profound effect on the body. The sympathetic nervous system response drives the body into fight and flight at the expense of many other bodily processes. Calcium shuttles into our muscles for contraction and cortisol streams round our body along with adrenaline. Energy stores become liberated and glucose becomes instantly available for our body to burn. This is an amazing response which has allowed our species to survive. If we didn't have...

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Matt Jarosy
What Is Iodine? The Halogen Inside Each Of Your Cells

What Is Iodine? The Halogen Inside Each Of Your Cells

In conjuction with the release of our latest supplement, we wanted to talk a little bit more about Iodine. Our new organic seaweed blend contains 346ug of wholefood iodine which equates to 230% of the RNI (reference nutrient intake), but why do we need it? and what really is iodine? Bernard courtois was the man who first discovered iodine which is a halogen if you're looking at the periodic table. He was originally making gunpowder from potassium and sodium but accidentally added too much sulphuric acid to seaweed ash and observed a distinct purple colour. This was the birth of...

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Matt Jarosy
The different types of magnesium in health

The Different Forms of Magnesium: Your Comprehensive Guide

Do you often feel run down and stressed? Are you having trouble sleeping at night? If so, you might be a little low on magnesium. Magnesium is a mineral that is essential for human health, and it plays a role in many important bodily functions. Unfortunately, many people are not getting enough magnesium in their diets. In this blog post, we will discuss the different forms of magnesium and their individual benefits. One of the more confusing aspects of magnesium supplements is that manufacturers will often advertise the total weight of the product as magnesium. For example, let's take a...

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Matt Jarosy
Real Vitamin C vs Ascorbic Acid

Real Vitamin C vs Ascorbic Acid

Since human's chemically isolated vitamin C (ascorbic acid), it has been one of the most widely used compounds on the planet. Vitamin C used to be derived naturally from rose hips but we soon discovered a more cost effective way of developing this vitamin which involved the use of corn. To create a concentrated form of vitamin C using corn takes a lot more processing than you might think. Melanie Werner describes the production of ascorbic acid in her book about the food industry. 'It starts not with corn kernels or even corn starch but with sorbitol, a sugar alcohol found naturally...

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